An Apple iPhone advert has been banned by the advertising standards watchdog for exaggerating the phone's speed. The advert boasted the new 3G model was "really fast" and showed it loading internet pages in under a second. The Advertising Standards Authority (ASA) upheld complaints by 17 people who said the TV advert had misled them as to its speed.(peters, 2008)
Finally somebody has done something about this annoyingly frustrating thing that these big companies do to hype up their products.Even though the 3G network is really fast,it is no match for wifi and even that and can't load up a webpage in less than a second(on a cellphone).The video game public has been victim to these adverts,where they show stunningly amazing graphics but when you finaly load up the game at your own home,you soon realize that the commercial was produced somewhere in hollywood by a supercomputer.
peters, laley (2008,11,2008). Apple made to drop iPhone advert. Retrieved November 26, 2008, from news.bbc.co.uk Web site: http://news.bbc.co.uk/1/hi/business/7749435.stm
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